Exporter le livre canadien en France (2011)
Second edition
The largest export market Canadian books in French, France can be a challenging prospect for Canadian publishers. The industry is affected by concentration of publishing companies and bookstore chains and Canadian publishers hoping to gain a foothold in this market need to be well informed. The objectives of this guide are practical: to help publishers new to export reflect on, develop, and improve their export strategy in France, and to help more experienced publishers with export approaches or information needs.
This new and extensively revised edition by Isabelle and Marie-Anne Lambert presents an overview of the book industry in France before focusing on sales, distribution, and co-publishing, with an abundance of tips to better direct efforts on the French market. All facts and figures on the French publishing industry have been updated. The authors have made reading the guide easier by presenting information in tables and figures whenever possible and offering additional thoughts in the margins.
This guide is based on twenty years of experience in the book trade, both in publishing and marketing French-language and Canadian titles, including for export to Europe and North Africa.
Available in French only.
978-0-9782189-9-7
2011
114 pages
CA$20