Canada-UK Symposium 2011: Sales and Marketing
Symposium
Livres Canada Books’ Canada-UK Symposium at the 2011 Frankfurt Book Fair highlights key Canadian and UK publishers and shows how to work together to develop partnerships, encourage rights sales and build strategic alliances in distribution, co-production, and digital marketing.
Three panels with an impressive array of Canadian and UK industry professionals look at sales and marketing, rights, and digital sales, highlighting their experience and how they are adapting to change to grow their readership and sales.
Watch a video recording of this session (01:01:56)
Speakers
Will Atkinson,
Sales and Marketing Director, Faber and Faber
Will Atkinson spent nine years working for UK book retailer Waterstones, opening and managing stores. In 1994 he switched to publishing and took up the role of paperback product manager for Faber. He has since held a number of sales and marketing roles at Faber and is now director of Sales and Marketing.
Will won a British Book Award for sales person of the year in 2004 and for industry achievement in 2008. He sits at the centre of the Independent Alliance, a group of eight independent companies for which Faber provides sales infrastructure. He sits on the board of the Independent Publishers Guild and was its chair in 2008/9.
Clare Sommerville,
General Manager India, UK, and Export Sales, Harlequin Mills & Boon
Clare Somerville has worked in publishing for thirty years and has spent time with a number of the major UK publishing houses in a variety of senior sales and marketing roles. Having graduated from Bristol University she went on to pursue post graduate studies in business with languages at London City University, and entered publishing working as a copywriter for Penguin Books in 1980. She is a guest lecturer at Kingston University and is a member of the Reading Partners strategy group, a publishing/library industry consortium. Clare was the recipient of a highly commended Women in Publishing Innovation Award for her work on the Mills & Boon centenary.
Scott McIntyre,
Publisher, Douglas & McIntyre
Scott McIntyre is D&M Publishers’ founding partner, current chairman, and publisher of the Douglas & McIntyre imprint. Scott entered publishing in 1967. He has been actively involved in government relations and industry association work over forty years, including leading trade missions to Japan and the Netherlands. For twenty years he was involved with Canada’s international trade negotiations as a member, including a term as chair, of the Cultural Industries Sectoral Advisory Group on International Trade (SAGIT). During this time he was influential in the development and implementation of the UNESCO Convention on Cultural Diversity.
Scott has served on numerous boards, foundations, and committees throughout his long career, notably as a co-president of the Canadian Coalition for Cultural Diversity, and as president of the Association of Canadian Publishers. He received an honourary Doctor of Laws degree from Simon Fraser University and was awarded the Queen’s Silver Jubilee Medal. He is a member of the Order of Canada.
Beth Bruder,
Vice-President, Sales and Marketing, Dundurn Group
Beth Bruder is vice-president of Dundurn Press, a Canadian press founded in 1972 publishing over 100 titles each year. Dundurn is a leader in the management and sales of eBooks and related metadata with over 1,500 titles for sale across several platforms.Beth has over twenty-five years of experience in sales, marketing, and publishing in the book industry, including setting up an early childhood education publishing and sales division at Addison-Wesley and managing their trade division. She also managed the sales, marketing and publishing programs at John Wiley & Sons Canada as vice-president of the Professional, Reference, and Trade Division there.
Beth is active in numerous Canadian publishing industry initiatives and currently is vice-chair of BookNet Canada and chair of the Association of Canadian Publishers’ Canadian Bookshelf committee tasked with creating a unique website that will make information on Canadian-authored titles accessible to the world.
Guy Frenette, Moderator
Chair, Board of Directors, Livres Canada Books
Administrator, Éditions Caractère
A graduate of the École des Hautes Études Commerciales in business administration, Guy Frenette has devoted his career to SME management in the publishing and printing sectors.
He joined the family firm, Librairie Beauchemin in 1968, and then worked in printing, public relations and publishing from 1977 to 1985. He returned to the family business as president in 1985 and became proprietor in 1986. Under his leadership, Groupe Beauchemin Éditeur grew as an educational publisher by opening up new markets, developing new product lines, and introducing new technologies for online learning in primary schools.
Since selling the business to Chenelière Éducation in 2005, Guy has been involved in developing SMEs in the traditional and electronic publishing industries and the printing sector. He serves on a number of boards and is a partner in two Quebec publishing houses. Throughout his career he has played an active role in professional associations related to publishing (namely, the Association nationale des éditeurs de livres and the Association for the Export of Canadian Books) and non-profit organizations. He currently chairs the Board of Directors of Livres Canada Books.