Selling Canadian Books and Rights to Asia: China, Korea and Japan
Webinar
Discover the best strategies to approach the Chinese market, with comparisons to the Korean and Japanese markets for the sale of rights and finished products as well as how to build and maintain the different partnerships involved in selling books into Asia.
Topics addressed include:
- overview of the Asian book market
- selling rights and finished products
- digital rights and opportunities
- approaches to the marketing of Canadian books and authors in Asia
- key government agencies and their roles in the Chinese book industry
- co-publishing
This seminar is aimed at publishers who already have experience in selling into Asia.
Speaker
Xiaoyan Huang has 19 years of experience in publishing in the areas of acquisitions, import, marketing and children’s publishing, including positions at Amazon China, HarperCollins China, and the Shaanxi People’s Publishing House, China. She was also the Editor-in-chief for the Children’s Classics Forever, Northern Women and Children’s Press, China, and has authored three published works.
Watch a video recording of this webinar (01:38:55)