The Association for the Export of Canadian Books announces a new trademark

04/26/2010

The Association for the Export of Canadian Books adopted a new image and trademark, effective April 1st. The Association now operates under the name Livres Canada Books. This name change is the result of recommendations first proposed in a strategic review conducted on behalf of the AECB. It was agreed by the Board of Directors that the Association renew its image, including name and logo, and update its website to increase the visibility of Canadian publishers and their titles in international markets.

“The Board of Directors of Livres Canada Books is confident that this new image, along with new association initiatives, will open more doors for Canadian publishers exporting books and establish Livres Canada Books as the leader in the developing Canadian digital export market.” said Executive Director, François Charette.

Livres Canda Books staff has been working tirelessly to develop a new website, which will launch today at: http://www.livrescanadabooks.com. The new site will make it easier for international publishers to find Canadian titles, thereby creating new and increased sales opportunities worldwide.

Contact: Tricia McCraney
Coordinator, Communications and Marketing
+1 613 562-2324 ext. 228
tmccraney{at}livrescanadabooks.com