Marketing

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The Innovation Navigator

The Innovation Navigator explores four innovation archetypes or modes—”specialist,” “venture,” “community,” and “network”—which feature prominently in the expanding innovation landscape. ...

Secrets of Advertising to Gen Y Consumers

This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company ...

Do the Web Write

The hardest part of having a successful website isn’t building or coding it. The hardest part is knowing what to say, where to say it, and how to write it. Written in easy-to-understand language, Do ...