Colin Ellard, who works at the intersection of neuroscience and architectural and environmental design, is the author of You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall and Places of the Heart: The Psychogeography of Everyday Life (forthcoming from Bellevue Literary Press). He has published scientific work in international journals in North America, Europe, and Asia for the past twenty-five years and has also contributed to the public discussion of environmental psychology through his work with museums and the media. A cognitive neuroscientist at the University of Waterloo and director of its Urban Realities Laboratory, Ellard lives in Kitchener, Ontario.
