The Digital Supply Chain aims to provide practical details about the distribution of digital content to international retailers to ensure that publishers can take advantage of the rights they hold and increase export revenues of digital products. This guide is organized into three parts: the preparation of your catalogue, the distribution of digital books through digital asset managers, and the retail stage. There are decisions and actions at each stage that can optimize your sales in these new markets. The guide also includes information on:

• Ensuring rights are accurately populated
• Determining a pricing strategy
• Categorization codes
• Digital asset distributors vs aggregators
• Direct distribution to retailers
• Global retailers
• Direct sales of books
• A detailed appendix of ebook retailers by country

About the Author

Ashleigh Gardner is Head of Content, Publishing at Wattpad, the world’s largest community of readers and writers. Before joining Wattpad, Ashleigh was Director of Content Management at Kobo, where she focused on expanding Kobo’s existing catalogue while developing new ebook stores in international markets. Prior to Kobo, she was Manager of Digital Development at Dundurn Press.

2014
26 pages
C$30

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