Selling Canadian Books and Translation Rights in China (2016)

9781927784655 (PDF)


3rd edition

Now available in its third edition, Selling Canadian Books and Translation Rights in China provides invaluable insight into one of the most attractive and valuable international markets for Canadian publishers. China has the largest population in the world and is growing at a rate of 0.45% annually. With 574.2 million users, it also boasts the largest audience of mobile phone users in the world. The technological boom and the many different ways for Chinese individuals to read, connect, share, and socialize has resulted in a major shift for the publishing industry since 2012.

This market guide includes information on:

  • The Chinese book market
  • Digital transformation
  • Key government agencies and their functions relating to the book industry
  • Book distribution and retail sales
  • Online bookselling and print-on-demand
  • Marketing and sales strategies
  • Copyright and piracy
  • Selling rights to Chinese publishers

About the Authors

Robert E. Baensch is the President of the Baensch International Group with a special focus on international publishing, start-up, and turnaround management. He has in-depth experience in all aspects of book, magazine, journal, and online publishing, including editorial development, production, marketing, distribution, and financial controls. Over the past 15 years, Baensch has created, organized, and carried out more than 90 management seminars for more than 3,200 Chinese publishers for the former General Administration for Press and Publications (GAPP) in Beijing. He is the editor for Publishing Research Quarterly, the author of The Publishing Industry in China, and is an academic director and faculty member of the Yale University Professional Publishing Course.

Xiaojuan Jiang is director of the international publishing studies department of the Chinese Academy of Press and Publication (CAPP, formerly the Chinese Institute of Publishing Science). She is an active advisor in the policy-making and project-planning and evaluation process initiated by both the former GAPP and major Chinese publishers to increase the international competitiveness of the industry through the exportation of print and digital publications, translation sales, and overseas investments. Jiang has been a researcher on the internationalization of China’s publishing industry for more than 14 years, providing consultant services to both the Chinese government and major market players in the areas of international publishing, and to the domestic practices of the Go Global strategy.

54 pages

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