Selling Canadian Books in India (2018)

9781988769103 (PDF)


India is an exciting territory with an active publishing market. According to a recent study, globally India is the third largest English language market for books and the size of the Indian industry is estimated to be around $6.76 billion. A heterogeneous and robust market growing at a rapid rate, India is an excellent destination for international publishers especially in terms of opportunities it offers in print and digital publications with a significant market for translations, textbooks, and more.

Drawing on extensive research and interviews with Indian industry players, this report delivers key insights on reading habits, multilingual publishing, and popular genres.

This market guide includes information on:

  • Status of the market
  • Key publishers
  • Formats and pricing
  • Reading habits and regional languages
  • Sales channels
  • Opportunities and challenges of local distribution
  • Rights sales
  • Book fairs and events

About the Author

Jaya Bhattacharji Rose is an international publishing consultant who has been associated with the industry since the early 1990s. Her blog, aimed at the B2C (business-to-consumer) sector of publishing, has had over 5.3 million visitors at the time of writing. Her columns have been published in BusinessWorld online (“PubSpeak”) and in The Hindu Literary Supplement (“Literati”). Some of her responsibilities have included writing the first comprehensive report on the Indian Book Market for the Publisher’s Association (UK) and guest editing the Children’s and YA Literature special issue of The Book Review. She has extensive editorial experience, including stints with Zubaan, Routledge, and Puffin.

58 pages

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