Distribution and Sales in the US: Part 2 (2014)

9781927784327 (PDF)
9781927784334 (EPUB)


Distribution and Sales in the US: Part 2 is intended as an overview of book distribution and sales activity in the United States. This guide is focused on how publishers get their titles listed and sold. This guide provides information on the physical and digital distribution of books and ebooks within certain key markets. This guide includes information on:

  • The difference between distributors and wholesalers and how to work with both
  • Selling POD books through distribution and wholesale channels
  • Physical distribution into American bookstores
  • How to sell books directly into the US market
  • Online retailers
  • Distribution into the three library markets: academic, public and K-12

About the Author

Michael Johnson, Full Potential Associates has been in the book distribution business for almost 30 years. Fifteen of those years were at Follett Corporation, where he had a variety of jobs across several divisions, including running Follett Digital Resources. Michael also has a long history in the creation and distribution of digital content, both ebooks and e-textbooks. Michael’s first ebook delivery platform was deployed in 2001 and is still in use today. In 2008, Michael founded the strategic consulting firm Full Potential Associates, and has focused his work on the blend of publishing/technology/education. Michael spent six years on the Board of Directors for the Association of Educational Publishers. His consulting puts him in an excellent position to keep tabs on all aspects of the publishing and sales ecosystem.

25 pages

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