Selling to Mass Merchandisers and Non-Traditional Accounts in the US (2007)

9780978218911 (PDF)


2nd edition

This guide offers useful information for publishers on the mass-market and non-traditional outlets in the US, such as Wal-Mart, Target, drugstores and warehouse clubs. In addition to general information on these types of accounts, this guide also explains the buying channels and the acquisition process, and suggests key contacts.

36 pages

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