Sales and marketing

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The Innovation Navigator

The Innovation Navigator explores four innovation archetypes or modes—”specialist,” “venture,” “community,” and “network”—which feature prominently in the expanding innovation landscape. ...

Social Media Advantage

So you've got a small business. But are you capitalizing on social media for the increased revenue possibilities, increased visibility, and good PR? In just a few short years, social media has become ...

Secrets of Advertising to Gen Y Consumers

By (author) Aiden Livingston
Categories: Advertising
Series: Business / Marketing Series

This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company ...