Exporting to Mexico

As an established strategic trade partner, Mexico has become an ever-important market for Canadian businesses, including publishers looking for opportunities to export their books abroad.

A dynamic publishing industry in its own right, Mexico is also a bridge to other Spanish-language markets in the Americas and has become a dominant force in Spanish–language publishing across the globe.

Join literary agent, Piedad Saenz, for a webinar exploring the ins and outs of the Mexican book market, including:

  • the state of publishing, key players, distribution, and retail
  • reading and book buying habits
  • the trade, children’s, and education markets
  • the fast-growing digital publishing market
  • Mexico’s rich network of national and local book fairs
  • and much more!

Presentation in French.

Watch a recording of this webinar

Mexique : Le marché du livre (2021) from Livres Canada Books on Vimeo.

Download the presentation

 

Your Host

Founder of the literary agency, LadyBooks, Piedad Saenz has built on more than fifteen years of publishing experience in South and North America, after having worked for Canadian publishing companies and at Fondo de Cultura Economica, one of the largest publishers in the Spanish-language market with branches in Argentina, Brazil, Chile, Colombia, Spain, Guatemala, Peru, and Venezuela.

Piedad Saenz has a vast and diverse marketing experience, business development, contract negotiation and rights, as well as a strong understanding of digital challenges. Having developed excellent publishing contacts in both South and North America and continuous travel between the two countries has given her an authentic view of the cultural particularities.