The Bartering Mindset
A Mostly Forgotten Framework for Mastering Your Next Negotiation
La description
We use money to solve our everyday problems, but money has a psychological downside: it trains us to think about negotiations narrow-mindedly, leading us to negotiate badly. In the bartering economies of the past, barterers had to use a more sophisticated form of negotiation to trade what they had for what they needed. Brian C. Gunia shows us how to look outside today’s monetary economy and apply the “bartering mindset” to make us master negotiators.