VIVA MAC
AIDS, Fashion, and the Philanthropic Practices of MAC Cosmetics
La description
The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C’s revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C’s unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan.
Récompenses
- Winner, Business History Book Prize Canadian Historical Association | La Société Historique du Canada 2021
- Short-listed, 2021 Heritage Toronto Book Award 2021
- Winner, National Business Book Award 2020
Reviews
"The book makes important contributions to urban history, the history of queer life, the history of corporate social responsibility, Canadian business history and the history of beauty and fashion."
- Catherine Carstairs, University of Guelph