From the Trenches

Strategies from Industry Leaders on the New e-Conomy

Edited by Erin J. Kelly
Categories: Business & Economics
Publisher: Wiley
Hardcover : 9780471646020, 248 pages, May 2001

Table of contents

Building A Sustainable E-Business (S. Allan).
e-Power to the People! (C. Moorehead).
Seeing Change, Leading Change (K. Peters).
Using VC Experience to Create Business Value (J. Hyland).
Working@Home (D. Shortt).
New Technologies in Schools: Please Adjust Your Screens (M. Moll).
High-energy High Tech: Turn on the Network (V. Saunders).
"i" Before "e"-No Exceptions (S. Whittaker).
The Internet in the Age of Consumer Power (P. Tremaine).
Regulation in the Information Age: The CRTC and New Media (F. Bertrand).
Privacy in Cyberspace: Challenge of the 21st Century (B. McIsaac).
Kids and the Art of the Internet (K. Baggott).
Culture and Convergence (S. Scott).
U8TV: A Convergence of Television and the Internet (P. Yaffe).
Making News Interactive (M. Hill).
Caught in the Web?: Broadcast Regulation in the New Media World (J. Bol).
Pamela Wallin: The Media Is You (P. Wallin).


Twenty business leaders and innovators at the forefront of the e-business revolution share their insights for surviving and thriving in a digital economy

Bringing together essays written by more than twenty luminaries from the world of e-business, From the Trenches affords readers a uniquely broad and authoritative perspective on the present and future of the global economy and the real business issues that are driving it. CEOs, executives, and marketers from cutting-edge e-businesses, such as Nortel Networks, EDS Systemhouse, the Boston Consulting Group, as well as venture capitalists, entrepreneurs, and innovators in a range of industries, including telecommunications and new media, share their strategies for reinventing business for a digital economy. They also offer cogent answers to critical questions concerning content distribution in an Internet world, e-business financing, legal and privacy issues, Internet marketing, reengineering businesses to improve productivity and find success in a digital environment, and much more.