Aimed at the specific needs of emerging exporters, the Mentoring – Coaching program helps eligible publishers become familiar with export sales, meet with stakeholders in target markets, and properly evaluate the efforts needed to penetrate these markets.
Mentoring Program – Brazil 2021–2022 (Deadline for receipt of applications: January 14, 2022)
The objective of the Mentoring Program – Brazil 2021–2022 is to provide a group of eligible publishers export expertise to help them familiarize themselves with export activities into the Brazilian market (examination and evaluation of their export potential, promotional activities, distribution mechanisms). This program will allow eligible publishers to increase their export knowledge and properly evaluate the efforts needed to export their titles into this market.
2021-2022 Mentoring Program – Brazil - Guidelines
2021-2022 Mentoring Program - Brazil - Application form -Part A
2021-2022 Mentoring Program - Brazil - Application form -Part B
2021-2022 Mentoring Program - Brazil - Application form -Part C
Funding support allows publishers who have participated in the Mentoring – Coaching program to leverage their new expertise by implementing marketing strategies targeted at select export markets. Funding support for implementing these strategies aims to help emerging exporters increase sales to these markets and become eligible for supplementary assistance through the Canada Book Fund.
Guidelines and Forms
To learn more about the Funding Support component of the Mentoring program, including eligibility criteria, click on the links below to download guidelines and other forms as PDF files.
2021-2022 Funding Application
2021-2022 Mentoring – Funding Support Guidelines
2021-2022 Mentoring- Funding Support- Application form -Part A
2021-2022 Mentoring- Funding Support- Application form -Part B
2021-2022 Mentoring- Funding Support - Sample