Mentoring Program


Aimed at the specific needs of emerging exporters, the Mentoring – Coaching program helps eligible publishers become familiar with export sales, meet with stakeholders in target markets, and properly evaluate the efforts needed to penetrate these markets.

Mentoring Program – France 2020-2021 (Deadline for receipt of applications: January 29, 2021)

The objective of the Mentoring Program – France 2020-2021 is to provide a group of eligible publishers export expertise to help them familiarize themselves with export activities into the French market (examination and evaluation of their export potential, promotional activities, distribution mechanisms). This program will allow eligible publishers to increase their export knowledge and properly evaluate the efforts needed to export their titles into this market.

Christy Doucet
Senior Programs Manager

Funding Support

Funding support allows publishers who have participated in the Mentoring – Coaching program to leverage their new expertise by implementing marketing strategies targeted at select export markets. Funding support for implementing these strategies aims to help emerging exporters increase sales to these markets and become eligible for supplementary assistance through the Canada Book Fund.

Guidelines and Forms

To learn more about the Funding Support component of the Mentoring program, including eligibility criteria, click on the links below to download guidelines and other forms as PDF files.

2021-2022 Funding Application

2021-2022 Mentoring – Funding Support Guidelines 
2021-2022 Mentoring- Funding Support- Application form -Part A
2021-2022 Mentoring- Funding Support- Application form -Part B
2021-2022 Mentoring-Funding Support-Sample Auditor Statements