Digital Exports Revisited (2017)

9781927784891 (PDF)
9781927784907 (EPUB)


The global supply chain for digital books has evolved continuously since 2012. With this evolution comes greater opportunities and also greater challenges. Digital Exports Revisited: Creating, Distributing, and Monetizing Digital Content across International Markets is designed to provide publishers with information they need to compete and grow in an emerging digital marketplace.

This report is an update of two earlier reports, Exporting Digital Books: A Guide to Best Practices for Canadian Publishers (2011) and Territorial Rights in the Digital Age (2012). It was prepared for Livres Canada Books by Brian O’Leary, Executive Director of the Book Industry Study Group.

The report answers key questions of interest to Canadian publishers looking to navigate the experience of selling digital rights and exporting digital formats in today’s global marketplace. Topics covered include:

  • The digital book value chain
  • Optimizing digital workflows
  • Formats, devices and operating systems
  • Impact of mobile content discovery and consumption
  • Territorial rights and market trends
  • Risks and advantages of digital rights sales
  • Selling digital content outside of Canada
  • New, emerging or anticipated content delivery options
  • Optimizing metadata for international sales

It also includes market profiles for the United States, France, the United Kingdom, Belgium, Switzerland, Australia, New Zealand, and China, along with a snapshot of current practices and expectations among Canadian publishers and a list of resources.

About the Author

Brian O’Leary is executive director of the Book Industry Study Group, a U.S.-based trade association that works to create a more informed, effective, and efficient book industry supply chain. Before being named to this role, O’Leary was founder and principal of Magellan Media Consulting, which worked with book and association publishers to improve how they create, manage, and distribute content. O’Leary has written extensively about issues affecting the publishing industry. With Hugh McGuire, he has edited Book: A Futurist’s Manifesto, a collection of forward-looking essays on publishing (O’Reilly Media, 2012).

O’Leary is also the author of research reports on the use of metadata in the book industry supply chain, territorial rights in the digital age, and best practices in digital exports. He has studied the impact of free content and digital piracy on paid content sales and was the editor and primary contributor on a study of the use of XML in book publishing, two reports published by O’Reilly Media.

54 pages

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