Selling Canadian Books in Korea (2017)

9781927784921 (PDF)
9781927784938 (EPUB)


3rd edition

Selling Canadian Books in Korea provides valuable information and strategies to build your distribution networks and rights sales. As the world’s 15th largest economy, Korea is an attractive international market for Canadian publishers. Its 50 million inhabitants (including nearly 2 million expatriates) have an advanced lifestyle that is setting trends around the world and attracting considerable cultural attention.

Learn which genres have the most potential; who the major publishers, sub-agents agents and distributors are; and how best to promote your books to buyers across all levels of the industry.

This market guide includes information on:

  • Demographics and reading habits
  • Korean publishers
  • Formats and pricing
  • The digital book market
  • Sales channels
  • Distribution channels
  • Best practices
  • Rights sales
  • Book fairs and key events
  • Discoverability
  • Appendices with key company profiles and contact information are included.

About the Authors

Tony Michell is the managing director of Korea Associates Business Consultancy (KABC) and a visiting professor of Foreign Direct Investment (FDI) at the Korea Development Institute School of Public Policy and Management. He holds a PhD from Cambridge University and has taught economic development and change management in the United Kingdom, United States, and Korea. Since arriving in Korea, he has worked for the Economic Planning Board, the World Bank, ILO, and UNDP. Since 1989, he has managed a business consultancy practice concentrating on Northeast Asia, serving selected multinational clients, researching economic and social change. Michell’s ideas about the economic development of Northeast Asia have been published in KIEP’s Northeast Asia Economic Development Report and he occasionally reviews for the Asian Review of Books.

Darwin Shim has been employed by Korea Associates Business Consultancy since 2009. He is a project manager who has headed 29 projects since 2013. He studied politics at the London School of Economics.

41 pages

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