Selling Canadian Books in Argentina: A Guide for Canadian Publishers (2022)
Despite the successive economic crises of recent decades, the Argentine publishing market continues to be one of the largest, most diverse, dynamic, and professional markets in the Spanish-speaking world. Argentina not only has an extensive and growing array of publishing houses of very diverse sizes and types, it also boasts solid network of independent bookstores. Argentina is not only an attractive market due to its size, but also as a gateway to other Spanish-speaking territories.
Selling Canadian Books in Argentina provides an overview of Argentina´s book publishing sector, including a succinct, but detailed toolset for understanding Argentina’s book market structure, its main players, the situation of its bookstores and physical distribution channels, and recent developments in digital publishing. One of the main issues in the Argentine book market is the absence of comprehensive, systematic, and updated statistics on book production and sales. Thus, this guide relies on key statistics as well as partial studies carried out by specialists and on insider information from key sources.
The guide includes information on:
- Reading and Book Purchasing Habits
- Independent and Academic Publishers
- Bookstores and Distribution
- Government Procurement and Public Policies
- Book Fairs and Events
About the Authors
UNESCO and the Colombian Government created the Regional Centre for Book Promotion in Latin America and the Caribbean—CERLALC [Centro Regional para el Fomento del Libro en América Latina y el Caribe] through a joint initiative. On April 23, 1971, the two parties signed a co-operation agreement following a resolution of the General Conference, which focused on monitoring the International Year of the Book and recommended the establishment of such centres in different regions of the world. Its headquarters are in Bogotá, Colombia. CERLALC acts as a think-tank and advises the governments of its member states on reading, libraries, copyright laws, and the book publishing sector.
Alejandro Dujovne, Lead Author
Alejandro Dujovne is the director of the Centre for Book Studies and Public Policy [Centro de Estudios y Políticas Públicas del Libro] at the Universidad Nacional de San Martín (UNSAM). He has a Ph.D. in Social Sciences and is a researcher at the National Council of Scientific and Technical Research (Conicet) [Consejo Nacional de Investigaciones Científicas y Técnicas]. Dujovne is the head of UNSAM’s Sociology of Culture and Cultural Analysis master’s program and is one of the program coordinators for the Book and Publishing Studies program. He works as a consultant for legislation and public policies related to book publishing in Argentina.
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This publication is supported by a contribution from Global Affairs Canada’s CanExport Associations program.