Selling Canadian Books in Brazil (2017)
Brazil is a dynamic territory with an active publishing market. According to a recent study, in 2015 Brazilian publishers produced 87.5 million copies of 17,282 new titles. Of these, 27.7% were books published in translation. With a significant market for educational and trade titles, Brazil is an attractive export territory for Canadian publishers. This report delivers key insights on specific opportunities and challenges for Canadian publishers drawn from research and interviews with players across the Brazilian book chain, including publishers, rights agents, and booksellers.
This market guide includes information on:
- Status of the market
- Key publishers
- Formats and pricing
- Digital technologies and processes
- Sales channels
- Opportunities and challenges of local distribution
- Rights sales
- Book fairs and events
About the Author
Carlo Carrenho is a Brazilian publishing consultant and a publisher. In 2001, he founded PublishNews, a daily electronic newsletter that covers the Brazilian publishing market. Today, PublishNews has more than 13,000 subscribers and publishes the most extensive bestseller list in Brazil. He has also worked for several publishing houses, including Thomas Nelson Brazil, which he launched in 2007. He has recently migrated his focus to the digital revolution that is taking place in publishing. Currently, he is consulting for local and foreign companies and is managing the PublishNews team. Carrenho majored in economics at the University of São Paulo and later specialized in publishing at the Radcliffe Publishing Course in Boston.
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