Mexico is the largest Spanish-language market in the world, with over 120 million Spanish speakers. It also boasts a growing number of enthusiastic readers. Since 2006, the average number of books read each year by individuals in Mexico has more than doubled. With a growing readership and widespread government support for the local publishing industry, Mexico has emerged as a significant export market for Canadian publishers.

This market guide includes information on:

• The Mexican book market
• Key market players
• Formats and pricing
• The role of digital publishing and its opportunities
• Sales and distribution channels
• Considerations when choosing a distributor
• Print-on-demand
• Selling rights to Mexican publishers
• Marketing strategies

About the Authors

Javier Celaya is member of the executive board of the Digital Economy Association of Spain and CEO and founder of Dosdoce.com, an online portal that analyzes the impact of new technologies in the publishing sector. Throughout the years, Dosdoce.com has published more than 50 studies and reports on the use of new technologies in different areas of the publishing sector (digital business models, e-lending evolution, e-commerce trends, mobile strategies, etc.). Dosdoce.com provides strategic management consultancy services and digital skills training sessions to a wide range of cultural sector professionals—that is, publishers, retailers, librarians, and so on. Javier holds a master’s degree in international relations from Columbia University in New York and a Bachelor of Science degree in economics from Boston College.

René López-Villamar was born in Mexico in 1979. He is chief project coordinator of LibrosMexico.mx, under the Ministry of Culture. René studied electronic engineering at La Salle University and Hispanic studies at the Universidad Nacional Autónoma de México. He is a regular contributor of articles and essays to several Spanish and Mexican magazines, such as La Tempestad, Quimera, Pez Banana, HermanoCerdo, and Tierra Adentro.

2016
82 pages
C$30

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