4^th edition

Newly updated to cover the significant changes in bookselling in the US market since the last edition, this edition provides useful tips and information on a key segment of the US market. Chain booksellers, independent booksellers, online retailers, all those channels are explored, with insights on how to build and strengthen a relationship with them.

This guide includes information on:

• Strategies for success in the US retail market
• Recommendations for sales by region
• Sales Channels: Retail, Online, Independents, and Museums
• Key Conferences

About the Author

Michael Johnson has been in the book distribution business for almost 40 years. Eighteen of those were at Follett Corporation where he had a variety of jobs across several divisions, including running Follett Digital Resources. Michael also has a long history in the creation and distribution of digital content, both ebooks and e-textbooks. His first ebook delivery platform was deployed in 2001, and that system is still in use today. In 2008, he founded the strategic consulting firm Full Potential Associates, which focuses on the blend of publishing/technology/education. His consulting puts him in an excellent position to keep tabs on all aspects of the publishing and sales ecosystem. Michael is currently the Director of Content Partnerships at Benetech, an international non-profit that focuses on helping publishers create and distribute fully accessible digital content for readers with print disabilities. 

2024

30 pages

C$30

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