2nd edition

Essential reading for Canadian publishers of children’s and YA books. Filled with practical, specific information about the various markets for children’s and YA books in the US, plus the sales and marketing procedures and techniques to get your books into and out of these assorted markets.

Newly updated to cover the growth of the US e-book market from virtually nothing to a US$450 million-dollar business in 2010, and opportunities for marketing storybooks and non-fiction titles to US schools and teachers.

• Market Statistics for US Children’s and YA Books
• Sales and Distribution Options
• Librarians and Review Media
• Materials, Calendars, Categories and Genres
• Sales Channels: Retail, Direct, Wholesale, and Independents
• Publicity, Promotion, and Avertising
• Toys, Toy Shows, Branding and Licensing
• Includes an extensive list of contacts

About the authors

Ani Chamichian is a publishing professional with over 30 years of wide-ranging experience in book publishing currently working as a sales development consultant with a variety of publishers in northern California.

Thomas Woll has over 30 years of experience spanning all areas of trade book publishing, including: editorial development and planning; new product search and acquisition; sales and marketing (including creation of marketing plans and budgets, setting up distribution and creating sales terms); rights; production and manufacturing; budgeting; and, strategic planning.

Woll is the author of Publishing for Profit: Successful Bottom-Line Management for Book Publishers (fourth edition, Chicago Review Press, 2010), now translated into nine languages, and Selling Subsidiary Rights: An Insider’s Guide (Fisher Books, 1999).

2012
86 pages
C$30

Download a sample (PDF)

Free downloads for members. Our reports are now free for eligible FRMAP and Mentoring program recipients. To access the free guides, simply log on to our website. Once logged in, members will see a link to download guides free of charge. Not sure if you qualify? Contact Us