3^rd edition

Essential reading for Canadian publishers of children’s and YA books. Filled with practical, specific information about the various markets for children’s and YA books in the US, plus the sales and marketing procedures and techniques to get your books into and out of these assorted markets.

Newly updated to cover the significant changes in bookselling in the US market since the last update, and opportunities for marketing children’s titles to targeted market segments.

• Market Statistics for US Children’s and YA Books
• Sales and Distribution Options
• Conferences and Associations
• Sales Channels: Retail, Book Clubs, Wholesale, and Independents
• Reviews and Awards
• Contacts and Tips for Maximizing Bookselling in the US

About the Author

Michael Johnson has been in the book distribution business for almost 40 years. Eighteen of those were at Follett Corporation where he had a variety of jobs across several divisions, including running Follett Digital Resources. Michael also has a long history in the creation and distribution of digital content, both ebooks and e-textbooks. His first ebook delivery platform was deployed in 2001, and that system is still in use today. In 2008, he founded the strategic consulting firm Full Potential Associates, which focuses on the blend of publishing/technology/education. His consulting puts him in an excellent position to keep tabs on all aspects of the publishing and sales ecosystem. Michael is currently the Director of Content Partnerships at Benetech, an international non-profit that focuses on helping publishers create and distribute fully accessible digital content for readers with print disabilities. 

2024

48 pages

C$30

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