Selling to Mass Merchandisers and Non-Traditional Accounts in the United States (2018)
The newest edition of our market guide Selling to Mass Merchandisers and Non-Traditional Accounts in the United States provides straightforward, practical information to help Canadian publishers learn more about this competitive yet lucrative market and about the opportunities available in this sector. From highlighting the evolving nature of mass merchandising to providing guidance on approaching non-traditional options such as school libraries and print-on-demand, this guide outlines opportunities for Canadian publishers. Essential reading for anyone wanting to explore working with mass merchandisers or alternative accounts in the US.
Provides up-to-the-minute information on the state of American mass merchandising and non-traditional accounts, the potential for Canadian books and the practicalities of entering these markets, as well as guidance on distribution channels and little-known opportunities. Includes listings for
- Key players in the mass merchandise market
- Non-traditional booksellers
- Book fairs and bookselling events
- Alternative and additional markets, and
- Other useful information
About the Author
Michael Johnson is a seasoned executive with over 30 years of experience in the technology, publishing, and education markets. As part of his larger corporation, Greenwood Hill Enterprises, Michael operates a strategic consulting firm, Full Potential Associates (FPA), which he founded in 2008. He has a wealth of experience in helping businesses use technology to be more effective and profitable, and has worked as a consultant on the Livres Canada Books mentoring programs in the US for several years.
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