Your cart is empty.

Gorgeous War

The Branding War between the Third Reich and the United States

By (author) Tim Blackmore
Categories: History of the Americas, History, History and Archaeology, United States of America, USA, North America (USA and Canada), The Americas, Place qualifiers, 20th century, c 1900 to c 1999, c 1500 onwards to present day, Time period qualifiers
Publisher: Wilfrid Laurier University Press
Hardcover : 9781771124201, 380 pages, October 2019
Contact the Publisher

"An airport book for business class" – pre-publication reviewer

Description

Gorgeous War examines ways in which modernist design ideals influenced German and American heraldry, and argues that the two visual worlds form the foundations of contemporary corporate brand programs. What is the legacy of apparently toxic signs like the swastika? Inheritors of the post–Second World War world increasingly struggle to find an escape from an intensely branded environment—to find a place in their lives that is free of advertising and propaganda.

Awards

  • Short-listed, Foreword INDIES (War & Military) 2019

Reviews

Gorgeous War is a tour de force through the worlds of design and propaganda—both military and corporate—in the United States and Germany. Filled with fascinating details, the book makes creative connections between worlds that were (and are) more closely connected than they first appear

- Alexander L. Fattal, Journalism & Mass Communication Quarterly, 2020