Media Whore
A Shockingly Simple Guide to Becoming Your Own Kickass Publicist
This is a very insightful, humorous book that teaches any kind of artist, promoter, marketer, or small business owner how to engage the media without having to hire a publicist!
Description
Years ago the Shehori Brothers became publicists out of necessity to self-promote. They quickly realized, nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital information forged from over 10,000 hours of experience. The goal: for you to embrace a simple mindset of how to garner media attention for yourself and your creations—at zero cost!
Reviews
“In my 25 year career in the media, I received thousands of pitches, via email, phone, video and other methods too bizarre to relate. But I knew when I saw the name ‘Daniel Shehori’ attached to one, that I could count on certain things being guaranteed. It would be interesting, it would be witty, it would be worth my time and it would be positioned in a way that managed to be simultaneously persuasive yet unintrusive. People frequently asked me how come Daniel’s projects got such thorough coverage from me and I would tell them ‘It’s a secret.’ Well now the secret is out. Daniel tells all in this book and I can assure you it’s worth its promotional weight in gold to buy a copy and follow the advice between the covers.”
Richard Ouzounian - Writer, director and quarter-century veteran of CBC, TVO, Variety and The Toronto Star
"First and foremost Daniel is a great guy. His communication skills are top notch and he knows the right media outlets to get the best exposure for what you are trying to promote. He's my go to guy for PR in Toronto."
- Jay "Christian" Reso, Two time WWE World Champion.
"Media Whore is a worthy companion to good-humored, DIY how-to guides like Thomas Lennon and Ben Garant's Writing Movies for Fun and Profit, and a welcome pulling back of the curtain on the machinations that go into delivering a passion product from its creators hands into, hopefully, the warm embrace of a consumer base. It's a cynical business, but Daniel and Steven Shehori's indefatigableness and ultimate optimism pack their book's pages and should both inspire and allow countless innovators and industry professionals to feel like somebody gets it."
- Kenny Herzog, Writer for Rolling Stone, Vulture, New York Magazine
"Daniel and Steven Shehori have the business and art of comedy in their blood. They are devoted advocates of young aspiring comedians, writers and actors, and they have the innate ability to understand what it takes to promote, produce and develop a career in the entertainment biz. They have done an extraordinary job publicizing the Second City"
- Andrew Alexander, CEO The Second City
"Media Whore is a worthy companion to good-humored, DIY how-to guides like Thomas Lennon and Ben Garant's Writing Movies for Fun and Profit, and a welcome pulling back of the curtain on the machinations that go into delivering a passion product from its creators hands into, hopefully, the warm embrace of a consumer base. It's a cynical business, but Daniel and Steven Shehori's indefatigableness and ultimate optimism pack their book's pages and should both inspire and allow countless innovators and industry professionals to feel like somebody gets it."
- Kenny Herzog, Writer for Rolling Stone, Vulture, New York Magazine
"First and foremost Daniel is a great guy. His communication skills are top notch and he knows the right media outlets to get the best exposure for what you are trying to promote. He's my go to guy for PR in Toronto."
- Jay "Christian" Reso, Two time WWE World Champion.
"Daniel and Steven Shehori have the business and art of comedy in their blood. They are devoted advocates of young aspiring comedians, writers and actors, and they have the innate ability to understand what it takes to promote, produce and develop a career in the entertainment biz. They have done an extraordinary job publicizing the Second City"
- Andrew Alexander, CEO The Second City
“In my 25 year career in the media, I received thousands of pitches, via email, phone, video and other methods too bizarre to relate. But I knew when I saw the name ‘Daniel Shehori’ attached to one, that I could count on certain things being guaranteed. It would be interesting, it would be witty, it would be worth my time and it would be positioned in a way that managed to be simultaneously persuasive yet unintrusive. People frequently asked me how come Daniel’s projects got such thorough coverage from me and I would tell them ‘It’s a secret.’ Well now the secret is out. Daniel tells all in this book and I can assure you it’s worth its promotional weight in gold to buy a copy and follow the advice between the covers.”
Richard Ouzounian - Writer, director and quarter-century veteran of CBC, TVO, Variety and The Toronto Star