Distribution and Sales in the US: Part 2 (2022)

9781988769684 (PDF)


Our updated market guide Distribution and Sales in the US: Part 2 (2nd edition) is intended as an overview of book distribution and sales activity in the United States. This guide is focused on how publishers get their titles listed and sold and provides information on the physical and digital distribution of books and ebooks within certain key markets.  

This guide includes information on: 

  • The difference between distributors and wholesalers and how to work with both 
  • Selling Print-on-Demand books through distribution and wholesale channels 
  • Physical distribution into American bookstores 
  • How to sell books directly into the US market 
  • Online retailers 
  • Distribution into the three library markets: academic, public, and K-12 


About the Author 

Michael Johnson has been in the book distribution business for almost 40 years. Eighteen of those were at Follett Corporation where he had a variety of jobs across several divisions, including running Follett Digital Resources. Michael also has a long history in the creation and distribution of digital content, both ebooks and e-textbooks. His first ebook delivery platform was deployed in 2001, and that system is still in use today. In 2008, he founded the strategic consulting firm Full Potential Associates, which focuses on the blend of publishing/technology/education. His consulting puts him in an excellent position to keep tabs on all aspects of the publishing and sales ecosystem. Michael is currently the Director of Content Partnerships at Benetech, an international non-profit that focuses on helping publishers create and distribute fully accessible digital content for readers with print disabilities. 


32 pages 


Download a sample (PDF) 
Download Part 1: The US Marketplace 
Download Part 3: Key Conferences and the Five GETS 

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