Distribution and Sales in the US: Part 3 (2022)

9781988769707 (PDF)


Our updated market guide, Distribution and Sales in the US: Part 3 Key Conferences and the Five GETS (2nd edition) is focused on key conferences in the United States and strategies for success. The guide provides an overview of the major publishing and library conferences in the United States as well as an overview of the most important publishing associations. The report is focused on the events, the markets they support, and how a Canadian publisher can make the most out of the time and investment required to attend these events.  

This guide includes information on: 

  • Key conferences 
  • Planning for conferences and book fairs 
  • Key recommendations for sales and distribution in the US 
  • Strategies for success in the US market  


About the Author 

Michael Johnson has been in the book distribution business for almost 40 years. Eighteen of those were at Follett Corporation where he had a variety of jobs across several divisions, including running Follett Digital Resources. Michael also has a long history in the creation and distribution of digital content, both ebooks and e-textbooks. His first ebook delivery platform was deployed in 2001, and that system is still in use today. In 2008, he founded the strategic consulting firm Full Potential Associates, which focuses on the blend of publishing/technology/education. His consulting puts him in an excellent position to keep tabs on all aspects of the publishing and sales ecosystem. Michael is currently the Director of Content Partnerships at Benetech, an international non-profit that focuses on helping publishers create and distribute fully accessible digital content for readers with print disabilities. 


30 pages 


Download a sample (PDF)
Download Part 1: The US Marketplace
Download Part 2: Distribution and Sales in the US

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